A marketing strategy built around who you serve and why they choose you.
Marketing only works when it starts with a clear understanding of who you serve and why they choose you. This is a one-time engagement focused on getting that foundation right: positioning, messaging, and a campaign plan you can hand to whoever executes it.
This project builds the plan. If you want AeroScale to also run the campaigns month to month, that ongoing work lives under Marketing Execution.
$550
One-time, flat fee. Final scope is confirmed on a free assessment call.
Problems this service solves
- The business's messaging is unclear or inconsistent across channels
- Marketing efforts feel scattered without an underlying strategy
- Offers are not resonating with the intended customer
- The business does not have a clear picture of its ideal customer
- Campaigns get created without a plan behind them
Specific services
- Customer definition
- Audience research
- Offer positioning
- Messaging development
- Campaign planning
- Content strategy
- Marketing calendar design
- Landing-page strategy
Potential deliverables
- Marketing strategy document
- Messaging and positioning guide
- Campaign plan and calendar
- Landing-page recommendations
Who this service is for
- Businesses whose marketing feels inconsistent or disconnected from strategy
- Owners who are not sure their messaging speaks to the right customer
- Companies about to invest in campaigns without an underlying plan
- Businesses that already work with an agency but need strategic direction first
Example business situations
A business has a website and social accounts but no underlying marketing strategy connecting them.
An owner is unsure whether their pricing, offer, or messaging is the reason leads are not converting.
A business already works with a freelance designer or agency but wants a strategist to guide the overall plan first.
Engagement process
Understand
We learn about your customers, current marketing efforts, offers, and what has and hasn't worked before.
Prioritize
We identify whether the biggest opportunity is positioning, messaging, or a specific channel.
Build or Improve
We develop the messaging, positioning, and campaign plan your business needs to move forward.
Support
We walk through the strategy with you and outline how to hand it off for execution, in-house or through AeroScale.
Frequently asked questions
No. Marketing performance depends on many factors outside any single consultant's control, including your market, offer, and execution. We focus on sound strategy rather than guarantees we cannot back up.
Ready to talk about marketing strategy?
Get a free business assessment and a practical recommendation for where to start.